MarketSharePR is an award-winning public relations (PR) firm representing clients throughout Northern California and beyond. We’re passionate about public relations, strategic communications, marketing and branding. Since 2012, we’ve worked alongside clients in corporations, associations, school districts and nonprofits, just to name a few.
Behind the scenes at MSPR is a dedicated crew of PR pros, united by a shared goal: to help clients communicate effectively.
Krista leads the firm’s daily operations, from client onboarding to crafting award-winning communication strategies that build trust and strengthen organizational brands. A US Navy veteran and Sacramento State graduate, Krista thrives on tackling challenges and believes consistency compounds. Recognized with honors such as Sacramento’s “40 Under 40,” Comstock’s Women in Leadership, and the Athena Award, she has also served her community as an elected school board member, planning commissioner, and city council member. In her free time, Krista enjoys running, exploring the outdoors, and catching every sunrise and sunset.
Krista Bernasconi
Founder + CEO
Kayla specializes in writing, research, and implementing strategies that educate and influence targeted audiences, with a knack for social media navigation and creative ideas that drive engagement and brand visibility. A Sacramento State graduate with a degree in Intercultural Communications, she excels in connecting with diverse audiences. Recognized as the 2022 Rising Influencer of the Year by PRSA’s California Capital Chapter, Kayla also serves her community on the City of Roseville’s Library Board. In her free time, she enjoys fitness and spending time with her husband and daughter, Chandler.
Kayla Scott
Client Services Director
As MarketSharePR’s art director, Selma brings over 20 years of experience in graphic design, advertising, promotions, and social media campaigns, delivering innovative marketing strategies for clients in tech, education, and nonprofit sectors. A Leadership Roseville graduate with an MBA in Marketing, Selma combines her professional expertise with a creative spirit nurtured at home in Placer Valley with her family and four-legged pal, Dirk.
Selma Arney
Art Director
Karen, a Sacramento native and Sacramento State graduate in Management Information Systems, is the web developer and coding expert for MarketSharePR. With over 20 years of experience, she specializes in custom website development using PHP, MySQL, JavaScript, and HTML/CSS, all while making complex tech understandable for clients. Beyond her technical skills, Karen is a talented drummer with a loyal following, balancing her passion for music with raising her three children in Sacramento.
Karen Wulff
Web Developer
CJ is a versatile designer with over a decade of experience, leading brand development across industries such as pet wellness, automotive care, podcasting, and education. Known for his results-driven approach and creative storytelling, he combines professionalism with an infectious positivity that energizes colleagues and clients alike. Passionate about video games, illustration, and his family, CJ draws inspiration from creating work his wife and children can be proud of, embodying a dynamic and determined spirit.
CJ Mendez
Creative Collaborator
Landon is a skilled storyteller with over 14 years of experience creating impactful narratives across various mediums. He has worked with nonprofits, government agencies, local organizations, and tech startups, earning a reputation for delivering sleek, creative solutions with meticulous attention to detail. Passionate about meaningful content, Landon brings purpose and excellence to every project. Outside of work, he enjoys quality time with his wife and their step-pup, embracing the joys of family life.
Landon Lee
Creative Collaborator
Allyson is known for her ability to identify blindspots and opportunities for MarketSharePR’s clients. She anticipates questions before they are asked and has expertise in designing campaign and product launches, executing media relations and developing strategic communications plans. Allyson has practiced public relations for more than 25 years and has diverse experience wearing both the “client” and “agency” hat. She’s worked in the PR agency world representing start-ups and corporations and in-house managing PR and corporate communications for a Silicon Valley company.
Allyson is passionate about representing organizations that are socially responsible and aim to make the world a little sweeter. She’s landed coverage for clients across all major media outlets and has positioned executives and companies to secure prestigious awards. In her spare time, Allyson loves spending time with her boys, which includes her husband, two sons and pups, Lloyd & Ralphie.
Allyson Wyles
Chief Strategist
Behind the scenes at MSPR is a dedicated crew of PR pros, united by a shared goal: to help clients communicate effectively.
Krista leads the firm in its daily operation from client onboarding to crafting communication strategies. Her passion lies with helping clients communicate concisely and confidently to build trust in an organization’s brand. A US Navy veteran, a Sacramento State graduate, and proud twin mom, there’s not a challenge she won’t shy away from. Over the years, she has developed award winning communications strategies that allow clients to improve their bottom line, increase efficiency, and avoid PR nightmares.
Krista has been named Sacramento region’s “40 Under 40,” Comstock’s Women in Leadership, an Athena Award recipient and Sacramento State’s Distinguished Service Award. She has served her community as an elected school board member, a planning commissioner, and as a city council member. Krista’s hobbies include running on local trails, being outdoors, and taking in every possible sunrise and sunset.
Kayla focuses much of her time writing, researching, and implementing strategies that influence and educate targeted audiences. Clients value Kayla’s social media navigation and creative ideas that promote audience engagement and brand visibility.
She’s a graduate of Sacramento State, earning an Intercultural Communications degree, which gives her a unique eye for communicating with diverse audiences.
Kayla was awarded the 2022 Rising Influencer of the Year Award by the Public Relations Society of America’s California Capital Chapter, and serves her community on the City of Roseville’s Library Board. Kayla enjoys her free time working on her fitness and spending time with her husband and their daughter, Chandler.
Allyson is known for her ability to identify blindspots and opportunities for MarketSharePR’s clients. She anticipates questions before they are asked and has expertise in designing campaign and product launches, executing media relations and developing strategic communications plans. Allyson has practiced public relations for more than 25 years and has diverse experience wearing both the “client” and “agency” hat. She’s worked in the PR agency world representing start-ups and corporations and in-house managing PR and corporate communications for a Silicon Valley company.
Allyson is passionate about representing organizations that are socially responsible and aim to make the world a little sweeter. She’s landed coverage for clients across all major media outlets and has positioned executives and companies to secure prestigious awards. In her spare time, Allyson loves spending time with her boys, which includes her husband, two sons and pups, Lloyd & Ralphie.
As art director for MarketSharePR, Selma’s expertise with graphic design, advertising, promotions and social media campaigns provides clients with an unmatched advantage. Selma has worked in corporate and freelance settings for more than 20 years, specializing in marketing strategies for tech, education and nonprofit sectors.
Born in Sarajevo, Bosnia, Selma has called Placer Valley home for more than 20 years. She holds an MBA with a concentration in Marketing from University of Phoenix and is a graduate of Leadership Roseville. Selma expands her creativity at home with her two children, artistic husband and her four-legged pal, Dirk.
A Sacramento native, Karen serves as web developer and coding genius for MarketSharePR. She’s known for her responsiveness and ability to break-it-down-to-plain-English for the rest of us. Karen graduated from Sacramento State in Management Information Systems.
Although her expertise is in object oriented programming and database, she has been developing websites for more than 20 years. Technically speaking (for the nerds out there), she builds in PHP, MySQL, Javascript and HTML/CSS to create any kind of custom website under the sun.
Karen finds Sacramento to be the perfect place to raise their three children. What many people don’t know, Karen has quite the following for being a badass drummer (look her up)! She delights in learning new drum licks and coaching her drum students.
Landon has been a passionate storyteller since his childhood. His love for compelling narratives has driven him for over 14 years, allowing him to weave stories across various mediums.
Landon’s experience is as diverse as it is rich, having collaborated with an array of clients that include non-profits, government agencies, local organizations, and innovative tech startups. He has built a reputation for producing sleek, creative solutions that not only showcase his meticulous attention to detail but also reflect his commitment to creating meaningful content. His professional approach is balanced by his dedication to his craft, ensuring that each project is not just completed, but is imbued with a sense of purpose and excellence.
Outside of his professional life, Landon enjoys quality moments with his beloved wife and their step-pup, relishing the simple joys of family life.
CJ is a seasoned designer whose career encompasses a broad spectrum of experiences, from state employment to marketing agencies. He has spearheaded brand development for a multitude of clients, covering industries as varied as pet wellness, automotive care, podcasting, and educational initiatives. His adeptness in crafting identities for these diverse fields showcases his comprehensive understanding of brand impact and storytelling.
CJ possesses a pragmatic, results-driven approach that reflects his versatile and determined character. He’s not only passionate about video games and illustration but finds his greatest inspiration in his family. His work is fueled by the desire to create something that his wife and children can appreciate and take pride in. With over a decade in the design landscape, CJ has consistently spread positivity and maintained an upbeat environment for colleagues and clients alike, embodying the dynamic energy and resilience of his spirit animal, Jim Carrey.
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