Krista founded her public relations firm after working in local government and for a publicly traded company headquartered in Roseville. During that time, she developed and executed government affairs plans, coordinated community outreach and created invaluable partnerships, skills which are used to run the firm’s day-to-day operations.
A veteran of the United States Navy, Krista earned her Bachelor’s Degree from Sacramento State and completed the Masters in Governance program through the California School Board Association. Working at the federal and local levels of government, Krista’s wide range of experience offers clients expansive public affairs experience. Her work led to being named as Sacramento region’s “40 Under 40,” and she is a recipient of the Athena Award and Sacramento State’s Distinguished Service Award, both presented for demonstrating professional excellence, community service and leadership skills.
Krista’s involvement in the community has been extensive. She has served on the Roseville Chamber of Commerce Board of Directors and its Political Action Committee. She is a former chair of the Lighthouse Family Resource Center. Krista served eight years as an elected school board member for Roseville City School District and eight years as a Roseville Planning Commissioner. She is a founding board member of IGNITE Young Professionals in Roseville and the Roseville City School District Foundation. Krista continues her services today as Roseville’s vice mayor. Away from the office, Krista enjoys being outdoors with her family.